Sprinto
AI lead qualification + outbound voice agent for a compliance platform
First-Year ROI
An end-to-end lead qualification and outbound sales system for a compliance automation platform - enriching 900+ leads per month from multiple data sources, applying strict ICP scoring, and deploying an AI voice agent to call and qualify non-converting leads.
The Problem
- Sales team manually qualifying 900+ inbound leads per month
- Incomplete lead data making it impossible to assess ICP fit
- 50% of leads that didn't self-book demos received no systematic follow-up
- Inconsistent qualification criteria across different sales reps
Our Solution
We built an automated lead qualification pipeline that enriches leads from multiple data sources, applies strict ICP scoring, and routes qualified leads to the right rep. For leads that don't self-book, an AI voice agent makes outbound calls with structured discovery methodology - verifying identity, uncovering needs, and booking demos directly into the sales team's calendar.
What We Delivered
ROI & Impact
4.9x
First-year ROI ($43K annual impact)
87%
Leads qualified automatically - no human needed
83%
Data fields enriched across all leads
Minutes
Qualification time - down from days
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