E-commerce

Skintique

AI content engine that cut brand onboarding from weeks to days

13.3x

Return on Investment

An AI-powered product content automation engine for a UK skincare e-commerce business - ingesting raw product data, researching ingredients, generating SEO-optimised listings with brand voice, and publishing directly to Shopify. Reduced full brand onboarding from 4–6 weeks to 2–3 days.

The Problem

New brand onboarding (40+ SKUs) taking 4–6 weeks of manual content writing
Team forced to drop core roles to focus on data entry and product listings
Hesitant to take on new brands due to the operational burden
Inconsistent quality across product descriptions and SEO copy

Our Solution

We built an AI-powered content engine that ingests raw product data, researches ingredients and benefits, generates SEO-optimised listings with brand voice, runs through a structured approval workflow, and publishes directly to Shopify with rich product metadata. What used to take weeks now takes days.

What We Delivered

Multi-format data ingestion (XLSX, PDF, CSV)

AI research agent for ingredient analysis and content generation

Brand voice enforcement across all generated content

Human-in-the-loop approval workflow with AI regeneration

Direct Shopify publishing with rich metafields (skin types, allergens, directions)

n8n workflow orchestration for the full pipeline

ROI & Impact

13.3x

ROI - $78K annual impact

2–3 days

Full brand onboarding - was 4–6 weeks

5 hrs

Per SKU - down from 15–30 hours

$58K

Annual time savings alone

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