B2B Sales

Paren

Full-stack sales and operations automation - leads, LinkedIn, and finance

50x

Return on Investment

Three integrated automation suites for a B2B company - AI-powered lead qualification with email follow-up, LinkedIn engagement monitoring with automated outreach, and multi-entity financial consolidation pulling US and Canada ledgers into a single reporting view.

The Problem

Sales team manually triaging leads - wasting hours daily on qualification
No systematic way to track or engage with LinkedIn prospect activity
US and Canada financial data siloed in separate accounting systems
Leads going cold without consistent, timely follow-up

Our Solution

We delivered three integrated automation suites: (1) AI-powered lead qualification that enriches, scores, and auto-follows-up via email, (2) LinkedIn engagement monitoring that tracks prospect activity and queues targeted outreach, and (3) multi-entity financial consolidation pulling US and Canada ledgers into a single reporting view.

What We Delivered

AI lead qualification with enrichment, ICP scoring, and spam filtering

Automated email sequences with reply detection and follow-up loops

LinkedIn engagement tracking across creators and competitors

Automated follower growth and outreach pipeline

Multi-entity financial consolidation (Zoho Books + QuickBooks)

Consolidated P&L, balance sheet, and cash flow reporting

Weekly digest reports and Slack notifications

n8n workflow orchestration across 9 active workflows

ROI & Impact

50x

ROI - $297K annual impact

51%

Inbound leads auto-qualified as MQL

Leads processed per month

8,400+

Financial transactions consolidated

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